Louie Juelen Executive Classic – White Dial, Brown Strap
Louie Juelen Executive Classic – White Dial, Brown Strap
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Authenticity Guaranteed
Authenticity lies at the heart of our business, and every product we offer is carefully reviewed by our expert team.
Our specialists are among the industry’s most experienced and thoroughly trained. We also source all products exclusively from reliable, trusted suppliers.
Shipping, Delivery & Exchanges
Shipping, Delivery & Exchanges
Enjoy free tracked shipping on all orders.
- Processing: 1–3 business days
- Free tracked shipping: 7–15 business days
- Priority shipping: 5–12 business days, calculated at checkout
Not completely satisfied? You can return or exchange your watch within 30 days of delivery, as long as it is unworn and in its original packaging. See our Refund & Return Policy and Shipping Policy for full details.
Verodial · Dress quartz
Built for a suit.
Roman numerals, a textured dial, three sub-dials, a blue-tipped crown and a leather strap. Every detail comes from the classic dress watch.
Executive · White and brown
The white dial on chestnut leather is the classic daytime dress-watch look.
40 mm
Case diameter
12 mm
Thickness
3
Sub-dials
3 bar
Water rating
01 — The idea
Some occasions still call for a proper watch
A wedding, an interview, a dinner that matters. A sports watch or a smartwatch looks out of place next to a jacket and tie.
This is the other kind: a dress watch that follows the old rules. Roman numerals, a detailed dial and a leather strap that sits neatly under a cuff.
02 — Design
A dial worth looking at twice
The dial has a fine wave texture under bold Roman numerals. Three sub-dials sit inside it, with a small date window between 4 and 5 o'clock.
The dial carries the Louie Juelen name with "Design 2021" under 12, and a small Swiss Design inscription near the bottom edge.
The crown at 3 o'clock is tipped in blue, a small detail borrowed from traditional dress watches.
The polished round case is fitted to a textured leather strap with a pin buckle.
03 — Build
Quartz inside, so it's always ready
A quartz movement keeps it accurate without winding, so it's ready whenever the occasion comes up, even after weeks in a drawer.
The case is alloy, 40 mm across and 12 mm thick, under a hardened mineral crystal. The strap is 20 mm wide leather, closed with a classic pin buckle.
- Quartz movement, battery included
- Three sub-dials and date window
- Hardened mineral crystal
- Leather strap with pin buckle
04 — Versatility
Black strap for evening, brown for day
Black leather goes with black shoes, dark suits and evening events. Brown leather goes with brown shoes, chinos and daytime tailoring.
White dial on brown leather is the classic daytime pairing: perfect with light suits, chinos and brown shoes.
05 — In the box
What arrives with it
The Executive Classic ships on its leather strap, with a spare battery so you are covered when the first one runs out. No presentation box is supplied.
- The watch, on its leather strap
- A spare battery
Also in
06 — The value
The look of a formal watch, at a sensible price
Detailed dials are what make dress watches expensive: texture, printed numerals, sub-dials and a date window all add work. Here you get that look without the price of a luxury piece. Every specification we have is published below.
- Textured dial with Roman numerals
- Three sub-dials and date
- Spare battery included
- Free shipping, 30-day returns, 1-year warranty
07 — Specifications
| Case diameter | 40 mm |
|---|---|
| Case thickness | 12 mm |
| Case material | Alloy |
| Water resistance | 3 bar (splashes only) |
| Movement | Quartz, battery included |
|---|---|
| Dial | Roman numerals, three sub-dials, date |
| Crystal | Hardened mineral |
| Strap | Leather, 20 mm wide, 24 cm, pin buckle |
In the box: the watch on its leather strap and a spare battery. No presentation box is supplied. Brand on the dial: Louie Juelen.
Measurements are from the maker's size chart, taken by hand, so allow a small tolerance.
08 — Questions
Is it a chronograph?
We don't sell it as one. There are no stopwatch pushers on the case. The maker describes the three sub-dials as a seconds dial, a minute dial and a 24-hour display. Buy it for the look of the dial, not as a stopwatch.
Can I wear it in the rain?
It's rated 3 bar, which covers splashes and rain. Don't shower or swim with it, and keep the leather strap dry where you can, because water marks leather.
Can I change the strap?
Yes. The strap is 20 mm wide, a standard size, so any 20 mm strap with spring bars will fit: leather in another colour, nylon or metal. It's an easy way to refresh the look when the leather wears.
How big is it on the wrist?
The maker's size chart gives a 40 mm case, 12 mm thick, on a 20 mm strap that is 24 cm long. That sits well on most wrists, under a shirt cuff.
Limited stock · Free shipping · 30-day returns
Ready for the next occasion
Stock is limited for a plain reason: our supplier sells each batch to several retailers at once, so when it runs out, it runs out for everyone. Ships free with tracking in 7–15 business days, or in 5–12 with priority shipping.
Covered by a 1-year warranty against manufacturing defects.
Not right for you? Return or exchange it unworn, in its original packaging, within 30 days.
Honest watches. Fair prices.
Verodial comes from two words: vero, meaning true, and dial, the face of a watch. That is the whole idea.
We search independent watchmakers for pieces with real specifications — automatic movements, sapphire crystal, solid steel — and bring them to you without the markup of a famous name on the dial. Every watch is chosen for what it is, not for the logo it carries.
Good design, honest materials and a fair price, delivered worldwide.